@VirginAmerica defeats @AmericanAir on Twitter

Earlier today, Erick Schonfeld was delayed by American Airlines. He took his frustration to Twitter, posting the following tweet.
Within a few minutes, American Airlines responded to Erick’s disparaging tweet. Makes sense. Erick is the editor of TechCrunch and followed by 31,000 people. In other words, Erick is an “influencer.”
Overall, AA’s responses is an impressive example of how companies need to operate in the Web 2.0 age. However, Virgin America wins this battle. Virgin America proactively followed with the below tweet.



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