@VirginAmerica defeats @AmericanAir on Twitter

Earlier today, Erick Schonfeld was delayed by American Airlines. He took his frustration to Twitter, posting the following tweet.
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Within a few minutes, American Airlines responded to Erick’s disparaging tweet. Makes sense. Erick is the editor of TechCrunch and followed by 31,000 people. In other words, Erick is an “influencer.”
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Overall, AA’s responses is an impressive example of how companies need to operate in the Web 2.0 age. However, Virgin America wins this battle. Virgin America proactively followed with the below tweet.

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