Creative Destruction, Literally

Yesterday, I watched a building in Cambridge, MA get dismantled. In speaking to the foreman, I learned that 21 Osbourne Street was previously home to two high-tech companies. The original tenant was an iconic brand whose product quickly become irrelevant in the digital world. The next tenant – who has since moved out –  is still thriving, but faces huge risks as its product becomes a commodity.

Now, the plot on Osbourne will be home to a fast-growing, cutting-edge company in an entirely different space: pharmaceuticals.

Who will be the fourth tenant? In other words, what will be the next industry to require this coveted piece of land in the midst of MIT’s campus?

I shot this iPhone video entitled “Creative Destruction, Literally.” This is my first attempt at shooting and editing video, so thank you for your patience.



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